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Going Retro

Okay, I'll admit it.  I like hamburgers.  Alot.  Fries too.  Anyway, articles on franchise systems which serve hamburgers usually catch my attention, and this article on the success of Sonic Drive-Ins intrigued me because (I'm hoping) it might signal a bit of a change in the way the hamburger has been so publicly maligned recently. 

Actually, maybe the correct description is "publicly maligned and privately consumed".  "Super-Size Me" or not, somebody's eating those hamburgers; whether they're willing to admit it or not is another story.

In any event, at a time when the low carb frenzy has taken a bit of a bite out of the profits of some of the larger burger franchise systems, Sonic Drive-Ins (I don't own their stock or do work for them... at least not yet, anyway) seems to have developed a profitable combination (yes, I could have said "served up the right recipe, but that would have been a little sad, dont' you think?) of retro styling, good service and of course good burgers.  And fries.

April 11, 2005 | Permalink

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